Strategy For Strengthening Political Literacy of Youth Through Political Education Based on Social Media

Abstract

The aim of this article is to analyses strategies for strengthening youth political literacy through improving social media-based political education and examining supporting and inhibiting factors for strengthening youth political literacy through improving social media-based political education. This research uses a qualitative approach with a case study design. This research data collection used interview, observation, and documentation techniques, as well as pattern-matching data analysis techniques in the form of domain analysis and pattern simplification. The research findings are (1) The Yogyakarta Special Region KPU effectively enhances youth political literacy by leveraging social media platforms, podcasts, and films, thereby making political education more engaging and accessible for Generation Z, fostering their involvement in the democratic process. (2) Strengthening youth political literacy through social media offers significant opportunities for building future generations, but it also presents challenges that require careful management, including combating misinformation, promoting ethical communication, and ensuring equal access to digital resources.