THE NATIONS OF EUROPE BETWEEN IMPOSED GLOBALIZATION AND THE NEED OF AUTHENTIC

Abstract

In the present consumer society, we are alike creators as well as addressees, of an impressive number of options. Of these, we need to choose what is relevant to their own social needs. At the same time appears the necessity to understand and of developing the concept of authenticity from the sociological point of view. This is the reason the confidence, naturalness, truth, warranty, has became in our research, tools of verification of social attitudes in the context of socio-political events, caused in their turn by global geostrategic policy.

Keywords

• authenticity
• trust
• social choice
• genuine need
• consumerism