Digital communication of Spanish NGOs in support of Western Sahara

Abstract

This research analyses quantitatively and qualitatively the communicative actions carried out by Spanish NGOs in support of Western Sahara, as well as their level of professionalism. An exploratory study was conducted based on content analysis of the websites of members of CEAS (State Coordinating Committee of Solidarity with Western Sahara Associations), and then subsequently carrying out semi-structured interviews with their directors to delve deeper into the management of these NGOs’ communications. In conclusion, it has been observed that the level of professionalism is low, and there is a need to incorporate communication specialists in social media

Keywords

• social media
• NGO
• western Sahara
• web 2.0.
• Communication
• Western Sahara
• web 2.0.