EXTERNALIZATION OF EDUCATIONAL SERVICES AS A WAY TO REALIZING DUAL EDUCATION

Abstract

The space-time combination of training and professional activities (internships) within both HEI and branch industrial institutions in the ratio of 50% to 50% is effective and widely used in many countries of the EU and North America. Thus, this concept should be implemented in Ukraine in the near future through the development of educational technologies, close cooperation between universities and employers, legislators and managers, not only within the educational and economic space of Ukraine but also in the context of globalization and integration processes. The externalization of educational services is seen as the path to the implementation of dual education in Ukraine in the context of a marketing concept (“from outside to inside”), characterized by the emergence of new forms and technologies of public service activities.

Keywords

• education
• externalization
• educational services
• hei (higher education institution)
• dual education
• knowledge management
• theory of service marketing