Subjective Preference and Visual Attention to the Attributes of Ornamental Plants in Urban Green Space: An Eye-Tracking Study

Abstract

Visual attributes of greenery strongly affect the attention and preferences of people. We invited 90 volunteers to participate in a study on the subjective rating and eye tracking on the landscape attributes of greenery to determine the relationship between subjective preference and visual attention to the visual attributes of greenery. The results showed that the subjective ratings of Tree + shrub + grass (IV-A), blue flower (II-A), red flower (II-B), pink flower (II-C), broad-leaved tree (I-C), and bamboo (I-E) were relatively high, belonging to the high rating group. The random forest model showed that the fixation count could indicate a subjective preference. People generate visual attention by fixating on attractive visual attributes with high subjective ratings.

Keywords

• visual perception
• visual attributes
• landscape design
• eye-tracking
• subjective rating