Vikalpa (Dec 2023)

Nidradaan (Gift of Sleep): A Corporate Social Innovation by Agarwal Packers and Movers for Truck Drivers in India

  • Prageetha G. Raju,
  • Rajanikanth M.

DOI
https://doi.org/10.1177/02560909231214923
Journal volume & issue
Vol. 48

Abstract

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Has anyone heard of organizations giving its employees a gift of sleep? This is given to truck drivers in India who drive miles in all weathers without proper sleep to ensure that the goods consigned reach in specified time. Lack of proper sleep leads to deadly road accidents. Out of 139,000 deaths due to road accidents, around 26,678 drivers die due to lack of sleep (NCRB). The present case based entirely on published sources portrays a CSI initiative of APML which is first of its kind working for improving the condition of drivers thereby curtailing the shortage since 2012.