Psychology Research and Behavior Management (Aug 2022)
Green Information System (GIS) Model in the Conference Sector: Exploring Attendees’ Adoption Behaviors for Conference Apps
Abstract
Nripendra Singh,1 Inyoung Jung,2 Heesup Han,2 Antonio Ariza-Montes,3 Alejandro Vega-Muñoz4 1Department of Management and Marketing, Pennsylvania Western University, Clarion, PA, USA; 2College of Hospitality and Tourism Management, Sejong University, Seoul, Korea; 3Social Matters Research Group, Universidad Loyola Andalucía, Córdoba, Spain; 4Public Policy Observatory, Universidad Autónoma de Chile, Santiago, ChileCorrespondence: Heesup Han, Email [email protected]: Academic conferences are carbon-intensive. Conference travel by air contributes to huge amount of global greenhouse gas emissions, which can be reduced by adopting green information systems (green IS or GIS). This study aims to investigate attendees’ behaviors for adopting green IS (such as conference apps) from an ecological perspective.Methods: For this research, a survey method was used. Survey instrument had 29 items adapted from existing scales. Data was collected using Mturk’s panel of respondents on online Qualtrics. Exploratory and confirmatory factor analysis were conducted on 403 responses for data analysis and validation of the results using SPSS AMOS ver. 24.Findings: This study provides empirical evidence to add ecological beliefs as a key predictor of green IS adoption models. Findings demonstrate that attitudes and ecological beliefs play an essential role in conference app adoption, in comparison with performance expectations, social impacts, and facilitation conditions, as presented in the traditional technology acceptance literature. Findings assist conference owners develop essential communication strategies for green attendees.Keywords: conference app, mobile app, ecological beliefs, green IS adoption, technology adoption model, unified theory of acceptance and use of technology, UTAUT
