Incorporation of AgroTIC in the peasantry of the Mexican southeast from a social-semiotic process

Abstract

The internet along with information and communication technologies are revolutionizing society; the rural environment is not the exception to this process. Starting from the pre-communicative situation proposed within the socio-semiotic model of communication by Miguel Rodrigo Alsina (1995), it was analyzed that the peasantry of the Mexican southeast, thanks to the incorporation of AgroTIC, is experiencing a transformation in their forms of peasant production. The research started from an exploratory methodology through a case study with 71 farmers from the IDSIC from the municipality of Ocosingo Chiapas to whom a quantitative instrument was applied through a questionnaire in order to analyze the use of ICTs in daily life and the impact of AgroICTs in the production process, the information obtained allowed to reflect on the appropriation and impact of these tools in production

Keywords

• agrotic
• sociedad de la información
• campesino
• consumo sociosemiótico