Page as a Visual Story: An Adventure in a Workshop Images Deeply Settled in a Real Space to Promote Cambiano City’s (Turin’s Area) Artistic, Cultural and Territorial Heritage and the Distilleria Mazzetti d’Altavilla in Alexandria

Abstract

What is the meaning each of us want to give to “his own” architecture, “his own” city, “his own” life? And how can we communicate this with a vision and especially through images? Can the “visual story” become a mirror reflecting our culture, our soul? We are going through a historical moment of which reflection on “visual culture”, but even the most widespread practice of the “act of seeing”, is back to being very contemporary, supported by an ever wider use of images in scientific practice. In this sense, the fundamental role of images in many different disciplines and scientific areas is undeniable, ranging from the culture of vision experienced in the introductory workshop “The page as a visual narrative”, declined in its various applications, from public to private. This workshop ranged between theory and practice, between vision laws and graphic applications for existing work and products, interacting with the customer. The activity carried out a series of practical experiences and reasoning aimed at showing how communication should be planned. The realization of four exhibition panels and four illustrative brochures have put in practice the concept of “visual narrative” to evoke, in the modern communicative reality, the artistic cultural heritage of Cambiano city in Turin’s area and history, products and philosophy of Mazzetti d’Altavilla company in Monferrato.

Keywords

• image
• imagination
• images of tangible and intangible heritage
• visual narrative