آموزش و مدیریت کارآفرینی (Feb 2023)

Feasibility of Construction of Tourism Complex With an Emphasis on Entrepreneurship Development in Shian Dam of Eslam Abad Gharb

  • Aeizh Azmi,
  • Arezoo Parand Avar

DOI
https://doi.org/10.22126/eme.2023.2433
Journal volume & issue
Vol. 1, no. 1
pp. 35 – 52

Abstract

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The aim of the current research is to study the feasibility of building a tourism complex with an emphasis on entrepreneurship development in the Shian Dam of Eslam Abad Gharb. This research is quantitative in terms of approach, applied in terms of purpose, and descriptive-analytical and survey in terms of data collection. The statistical population consisted of 1100 people including 500 tourists and 600 residents of Shian Castle village. The sampling method for the native community was simple random sampling and for tourists was accidental sampling. Based on Cochran's formula, 284 people were selected as the sample size. The results of the factor analysis showed that the development of tourism in Shian Dam from the feasibility point of view was categorized into 5 factors including "attraction", "satisfaction", "inclination", "information", and "services and infrastructure", and the factor "inclination" was identified as the most important indicator in tourism development from the feasibility viewpoint, in which the act of renting houses and villas to tourists in cities and villages has been prioritized. Furthermore, tourism variables in the entrepreneurship sector were categorized into four factors including "income", "employment", "land price", and "investment". The factor employment was identified as the most important factor, and investment to improve the quality of tourism services in order to attract more tourists had the highest priority. The results of the Spearman test showed that there is a significant relationship between the construction of a tourism complex and the development of employment and entrepreneurship. Also, the regression results show that the construction of a tourism complex leads to the development of employment and entrepreneurship in the region. This research provides policymakers and planners with practical suggestions.

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