DEVELOPMENT E-TOURISM AS AN EFFORT TO SUPPORT TOURISM CHARM PROGRAMME IN INDONESIA

Abstract

The prospect of developing the tourism aspect is increasingly unstoppable. Tourism is one of the world's markets and a mainstay sector that is growing significantly. To increase the role of tourism, it is necessary to organize and innovate from tourism managers. Adapting to developments in technology, communication, and information is important as a tourism promotion and development strategy. This study aimed to develop an Android-based "GoTRIP" e-tourism which would serve as a need for an effective and efficient promotional tool in supporting and succeeding the title of tourist charm of Indonesia. This study used the R & D method by adopting the Borg & Gall development model (planning, data research and collection, product draft development, limited field trials, revision of results of limited field trials, wider field trials, revision of results of field trials more breadth, and dissemination and implementation). The results showed that the development of e-tourism "GoTRIP" was very feasible in supporting tourism promotion and supporting tourism charm titles in Indonesia. This was evidenced by the results of the feasibility assessment which included usability of 96.4% and 92%, functionality showed 87.5% and 89.30%, and visual communication of 90% and 92%, respectively. Meanwhile, the results of the media trial by taking into account the attractiveness, efficiency, and effectiveness indicators were stated to be very good with a result of 81%. This application is packaged in a practical way so that tourists no longer have difficulty finding tourist objects along with tourism supporting information. Travelers can use the app during the trip hence its accessibility and easy connection. In addition, the development of this application can certainly be a medium for developing sustainable tourism.

Keywords

• e-tourism
• promotion strategy
• tourist destination
• indonesia