EVALUATING RESULTS OF COMPANY’S COMPETITIVE CAPACITY

Abstract

The item offers a view on an analysis of the competitive capacity (employing the data of the Stavropol Dairy Plant). There is also a discussion of the weaknesses and strengths of the company, as well as of the major suppliers, consumers and the competitors. The item also contains certain recommendations regarding improving the competitive capacity in the company in question.

Keywords

• конкуренция
• поставщики
• потребители
• цена
• ассортимент
• внешняя и вну-тренняя среда
• финансовая устойчивость
• competition
• suppliers
• consumers
• price
• range of goods
• internal and external environment
• financial stability