LingVaria (Mar 2015)

Onimy marketingowe – między informacją a perswazją

  • Magdalena Graf

DOI
https://doi.org/10.12797/LV.10.2015.19.03
Journal volume & issue
Vol. 10, no. 19

Abstract

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Marketing onyms – between information and persuasion The paper analyses selected types of marketing names representing modern chrematonymy, in a wide sense of the word. It focuses on names of jewelery, of housing estates, and – if they were utilized in advertising – of cities. The author emphasizes the fluidity of the borders between specific onomastic categories, and the different ranks and functions of names that appear in advertising.

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