Theory of establishing the agenda through the content analysis of the daily press in Serbia: As an example of the disorder in Genoa

Abstract

With the development of the media, media manipulation also developed. The influence of the media on public opinion today is great. Throughout the history of the existence of the media until today, the messages placed have had the goal of penetrating the subconscious of the recipient. Theorists, supporters of the sociocentric and mediacentric approach are on opposite sides, but they agree on one thing, and that is the fact that the media has influenced and changed the lives of people in modern civilization in many ways. In the research of social phenomena and processes, the method of scientific investigation has a wide application and is suitable for the analysis of sociological-media phenomena. The content analysis included all the newspaper texts of the daily newspapers Politika, Danas and Blic, in the period from October 13 to 19, 2010, which determined the way in which the media presented the event of the riots in Genoa to the public. The media's reshaping of the image of reality is confirmed by the example of the incident that took place at the match between the national team of Serbia and Italy on October 12, 2010. The aim of the research is to determine the way and scope in which the media presented the event to the public. The media reported to the public in Serbia to an insufficient extent and in an inadequate manner.

Keywords

• media
• media manipulation
• agenda setting theory
• neo-nazi ideological discourse
• riots in genoa