¿Desaparecerán los Tour Operadores? El papel de los intermediarios en la distribución turística: Análisis del caso de Tener i fe

Abstract

In the later years several authors have posed the idea of the end of tourism operators. Since the internet allows an effective communication between providers of tourism services and clients that are geographically distant, fewer people will use such agents to organize their travels. Others authors have suggested that rather than a des- intermediation, the impact of IT in the tourism industry would be that of the change in intermediation, depending upon factors such as the cultural closeness between tourists and destinations. This paper analyzes the case of Tenerife (Spain), finding that the use of tour operators is still the most common trend in the industry. Therefore, it is suggested that factors related with the structure of tourism markets might be influencing tourism distribution.

Keywords

• Tour Operators
• Intermediation
• Package tour
• Sea and Sun tourism
• Canary Islands
• Tenerife