MERCHANDISING ANALYSIS OF THE RANGE OF HEPATOPROTECTORS IN PHARMACIES, LERMONTOV

Abstract

Pathology of the liver occupies a leading place among the diseases of the digestive system. The situation requires more frequent assignment of hepatoprotectors. The aim of this work is the study of the classification, carrying out merchandising analysis of the assortment of hepatoprotectors ofplant origin. The researches revealed that assortment of hepatoprotectors is closely linked to objective factors: the location of pharmacies, the presence of large stores, by number, age, needs and purchasing power of the population. Also the range is influenced by subjective factors, for example, the activities of pharmacists engaged in replenishment assortment of drugs.

Keywords

• hepatoprotectors vegetable origin
• classification of hepatoprotectors
• the range of hepatoprotectors
• merchandising analysis.