THE TRADE PRACTICED BY CHINESE PEOPLE IN THE CAPITAL OF THE CARIRI REGION FAITH

Abstract

The Chinese enterprises have settled in the Cariri region, as evidenced by the expansion in the number of stores and the arrival of new Chinese immigrants in Juazeiro do Norte-CE. In this sense, the following question is: how has the the commerce been practiced by Chinese people in the city of Juazeiro do Norte? The general objective is to identify the commercial practice performed by Chinese people in Juazeiro do Norte. It is an exploratory research; in the collection of information, a questionnaire was used to interview the research subjects. The following aspects were analyzed, in a qualitative perspective: 1) Attractiveness of the Juazeirense commerce, 2) Main Chinese products traded, 3) Price definition, 4) Installation of the Chinese trade in the city and 5) Evaluation of Juazeiro do Norte trade. There are similarities in the Chinese and Brazilian commercial practices, such as price negotiation, the use of promotions, and the search for a busy area to set up their businesses. The Brazil-China trade partnership can bring benefits to both countries, to Brazil with the sale of commodities, and to China with the sale of manufactured goods and investments in transportation and energy. The results indicate that the trade of micro-enterprises and small establishments practiced by the Chinese has some similarity to the Brazilian commercial practice, especially regarding the financial amateurism. One can still be concluded that the commerce practiced by Chinese in the interior does not have much sophistication since its target audience demands more price than quality.

Keywords

• comércio internacional
• relação comercial china-brasil
• negócios chineses no cariri