Economica (Jun 2021)
PLEADING TO KNOW THE PROTOCOL AND THE ETIQUETTE AS TOOLS FOR VALORIZING THE CULTURE OF EUROPEANIZATION OF HIGHER EDUCATION
Abstract
Protocol, ceremonial and etiquette are important tools for capitalizing on the cultures of Europeanization of higher education / business / diplomatic environment. Thus, in this article, we aimed to draw the attention of stakeholders to the importance and impact of protocol and etiquette in the process of Europeanization of higher education. The general objective is to plead for the knowledge and correct application of the protocol rules and etiquette rules in the process of capitalizing on the culture of Europeanization of higher education. Even the partnership protocols between higher education institutions, the national and international business environment, the diplomatic environment are tools for building strategic educational bridges. At the same time, stakeholders involved in the process of capitalizing on the culture of Europeanization of higher education must be aware that these educational bridges will be successfully built only in terms of pillars Integrity, Manners, Personality, Appearance (in front of partners), Consideration, Tact, etc.
