E-Commerce as a Revenue Generator for Small and Medium Companies in Developing Countries

Abstract

Research purpose. The subject of this paper is the role of e-commerce for companies in increasing their competitive advantage in the market during and after the pandemic. The paper monitors the digital transformation and e-commerce implementations in a developing country (North Macedonia) and whether this can lead to a better position in the market.

Keywords

• e-commerce models
• developing countries
• online shopping
• e-store
• l81