REFLEXIONES EN TORNO A LA HUMANIZACIÓN DEL MARKETING: LA ASUNCIÓN DE UN NUEVO PARADIGMA MÁS ALLÁ DEL CAPITALISMO

Abstract

The article is submitted to central objective, to reflect on the role of marketing in the construction and consolidation of new business management paradigm centered be to ensure the preservation of planet earth over time. It begins with the approach of the current crisis of the capitalist model, and therefore, the crisis of social marketing as a discipline that has achieved its maximum development in this; subsequently it will reflect on some emerging paradigms of business management focused on being that look like the only possibility of change for the better humanity and ends in demonstrating the author of what men are market only called to bring about change to within organizations from these professionals deepening conception of man, this subject of extensive study by the marketing.

Keywords

• marketing
• capitalism
• emerging paradigms