“I HAVE 8% FAT”: CELEBRITY’S SUBJETIVATION PROCESSES UNDER THE FITNESS MORAL

Abstract

Our aim in this paper consists in grasping the media discourse functioning about the celebrity’s body, to describe the ways in which the subject celebrity is built in relation to the body and with knowledge and practices that emerge from this relationship. To this propose, we take as theoretical subsidy Michel Foucault’s reflections about the body, observed in a discursive bias. The materiality of analyses are made up of news published on the website Ego. In examining these reports, We have demonstrated that the subject celebrity subjective up from practices and knowledge that relate to the construction of a turning body under the fitness moral and, at the same time, it uses these discourses as possibilities to remain in the orbit of the media apparatus. In addition, the celebrity discourse emerge linguistic and enunciative marks related to indexes and rates of fat, amount of exercise and training, nutritional treatments and quirky diets, among other things, responsible for change that body, under the limits of a fitness moral of an ascetic that privileges the exibition of slim body shapes, wellturned and athletic.

Keywords

• Discourse
• Body
• Celebrity