Features and prospects of tourist services marketing in Ukraine

Abstract

The article is devoted to solving problems of tourist route planning with the use of marketing technologies. It also deals with the purpose of marketing in tourist industry and quality model of tourist services. The article touches the decision-making model in tourist product development as well. Besides the project of historical tourist route to EURO-2012 is presented.

Keywords

• marketing of services
• marketing in tourist industry
• tourist product
• tourist route
• EURO-2012