Predicting HR Professionals’ Adoption of HR Analytics: An Extension of UTAUT Model

Abstract

Background and Purpose: To scale up HR innovation with HR technology, organizations worldwide are putting effort into adopting HR Analytics (HRA) among HR professionals and the actual use of HRA for organizational decision-making. This study aims to explore the behavioral intention to use HRA from the perspective of HR professionals by using UTAUT.

Keywords

• human resource analytics
• adoption intention
• adoption behaviour
• organization culture
• utaut