Research on Enterprise Value Evaluation Based on EVA Model Taking Three Squirrels Inc. as an Example

Abstract

With the rapid development of e-commerce, all industries in China have joined the army of e-commerce, and the food industry is no exception. E-commerce in the food industry can effectively broaden food sales channels, and the industry has great potential for development. As a food e-commerce company with the highest sales scale in China, Three Squirrels has a good representation in the food e-commerce industry. Therefore, selecting it as a case study for enterprise value evaluation is of reference significance for investors and managers to comprehensively and accurately assess the value of food e-commerce enterprises. This paper takes Three Squirrels Co., Ltd. as an example to explore the application of EVA model in food e-commerce enterprises and verify its applicability in the valuation of e-commerce enterprises.