Management & Marketing (Jun 2013)
SHAPES AND TOURISM DEVELOPMENT STRATEGIES OF URBAN AREA
Abstract
Along time, towns have proven to be landmarks in travelling, meaning that either their endowment has ben used as halt places during travels, or by the architecture of their buildings and assemblies, monuments, sculptures and bas-reliefs which have been used to decorate squares, public and private places, elements of decorative art, landscape painting, whereas the attractions they shelter have themselves proven to be some highly appreciated tourist destinations.Towns’ growth and modernization on one hand and the manifold of their supplies on the other have led along time to the emergence of a typical tourism form which is urban tourism. Along with travels’ increase, this form of tourism has aquired more and more substance, as it now benefits from the features of a distinct form of travelling with very diverse motivations. Taking account of the need to adapt towns to tourists’ demands, this paper attempts to clarify certain aspects related to the contents, specificity and materialization ways of urban tourism as well as to adopt certain urban tourism development strategies.