The use of nonverbal information in a focus group research

Abstract

The article identifies the possibilities and the necessity to analyze the nonverbal reactions in the focus groups studies. The authors analyze the key nonverbal expressions of the respondents in the focus group research, the possibilities of their interpretation, as well as the problems of their identification and evaluation. Thus, the authors focus on the group dynamics and gestures as specific features of the focus groups.

Keywords

• фокус-группы
• невербальные реакции
• эмоции
• мимика
• жесты
• групповая динамика