Ciências Sociais Unisinos (Jan 2007)
Em busca de novos jeitos de ler (e compreender) a mídia
Abstract
This paper discusses some factors that put pressure on the practice of journalism in two different cases, viz. the journalist who works as a press agent and the journalist who works as a newsperson. This is done on the basis of the concepts of apparent, superficial, authoritarian and real communication, both in order to offer a critique of the prevailing models of news production and to propose possibilities of interaction with more democratic and effective communication models. The article concludes that journalists working in both functions have the task of contributing to reduce the gap that divides those who have and those who dont have access to information, but that they can only carry it out if they are open to look at the world in its complexity and by interacting with other forms of knowledge.