Survey research-concept and development

Abstract

Survey research is a very essential part of conducting the survey in which we compile, construct, and disseminate the questionnaire so that we get desired result. Here we also think about how to place the questions in the appropriate place and the selection of questions so that we get a maximum response on which lays the success of our survey. The study will give an insight to the readers to critically evaluate the questionnaire after it is constructed and follow the different steps involved in validation. Preparing the structure of the instrument is exciting, but at the same time, it is also a crucial step as this can also affect the internal and external validity and the data analysis. Sometimes we design the instrument, or translate it in different language or use the existing ones. The instrument for research may be available in public domain if not then we design the instrument and then apply statistical test like validity and reliability to check the same. In this article, we also propose the need for stepwise planning for validation and pretesting beforehand to reduce the potential challenges related to response rate, instrumentation process, and data analysis. For better data quality, we must ensure that it is appropriate, representative, accurate, and does not vary in different situations.

Keywords

• close-ended
• instrument
• questionnaire
• research
• survey
• tool