Intexto (Dec 2012)

Competitive advantage in contemporary companies: information and competitive intelligence in strategic decision making

  • Maria Eugênia Porém,
  • Vanessa Cristina Bissoli dos Santos,
  • Regina Célia Baptista Belluzzo

Journal volume & issue
Vol. 0, no. 27
pp. 195 – 212

Abstract

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We present the importance of information management and competitive intelligence as generating factors of competitive advantage in organizations. Through a study from the company Mizumo (SP) was possible demonstrate how obtaining and using of strategic information tools supported by in competitive intelligence can bring benefits and subsidies to organizations in identifying opportunities and threats, or even contribute to building and implementation of innovative projects aimed at ensuring quality of life for society.

Keywords