is an Assistant Professor in the Marketing Department at the Indian Institute of Management Bodh Gaya. Dr Parsad received his Fellow Title (Doctorate) from the Indian Institute of Management Raipur. His areas of interest include impulse buying, online buying, mall selection, rural marketing, international marketing/exports management, and marketing of services. He has published research papers/case studiesin and various other journals for institutions such as Emerald Group Publishing Limited.
Sanjeev Prashar
is a Professor at the Indian Institute of Management Raipur, India, in marketing management. Before this, he worked with the Institute of Management Technology (IMT), Ghaziabad, as a professor in marketing management. His areas of interest include impulse buying, online buying, mall selection, rural marketing, international marketing/exports management, and marketing of services. He has published research papers/case studies in and various other journals for institutions such as Richard Ivey School of Business and Emerald Group Publishing Limited. e-mail:
Vinita S. Sahay
is a Director at the Indian Institute of Management Bodh Gaya, India. Before this, she worked with the Indian Institute of Management Raipur as a professor in marketing management. Her areas of interest include impulse buying, online buying, and marketing of services. She has published research papers/case studies in and various other journals for institutions such as Richard Ivey School of Business and Emerald Group Publishing Limited. e-mail:
