PRAGMATIC EFFECT OF HYPERBOLE IN THE MEDIA DISCOURSE (AS BASED ON THE MATERIAL OF GERMAN AND RUSSIAN LANGUAGES)

Abstract

The article studies the pragmatic potential of the hyperbole. German and Russian sport publications and newspapers with the column “Sport” were used as the sources for the research. The material in the German and Russian languages was compared according to both quantitative and qualitative aspects. Objectives: The article is devoted to the pragmatic-stylistic aspect of the media discourse. The subject under analysis is the pragmatic potential of hyperbole on the material of German and Russian discourse. The research purpose is to identify the pragmatic functions of hyperbole in the mediatext. Methods: The authors used stylistic analysis and quantitative estimation in the research. Findings: The results of the research can be seen in the emotionally-expressional and attractive functions of hyperbole in sport discourse texts, identified by the authors of the article. Meiosis as a variety of litotes which is studied within the scope of hyperbole, is specified as one of the most efficient euphemization means in the newspaper text and in the sportcast, in particular. As in the process of the material comparison in German and Russian languages, qualitative and quantitative indexes turned out to be approximative, the given conclusions may be considered relevant for both linguocultures. Practical implications: The research results can be taken into consideration in the context of pragmatic peculiarities description in general and in the context of the German and Russian media discourses descriptions.

Keywords

• медиадискурс
• спортивный дискурс
• прагматический эффект
• функции
• гипербола
• метафора