People Want Quality and They are Willing to Pay for it

Abstract

The international and European notion of cultural and creative industries has not shown much appreciation of the potential of the cultural sector, especially the heritage sector. This may or may not be fair, but the perspective in the conclusions from KEA studies on cultural economy and creativity has been symptomatic for the European approach (KEA 2006; 2009). KEA concludes that the heritage sector primarily dedicates itself to preservation and does not have the competence to commercially develop the collections and knowledge about the collections. This would be better developed by somebody else.

Keywords

• open-air museum
• tourism
• money
• late middle ages
• newer era
• newest era
• sweden