Geografares (Jun 2018)
Alimento Saudável para que/m?/Healthy food: for who/m?
Abstract
The aim of this conceptual study is to discuss the new dimensions - cultural, social and environmental - incorporated into the contemporary concept of healthy food. The question “what is a healthy food today” must meet the challenging proposal of being healthy for everyone (and everything): for those who produce it, for those who eat it, for animals and plants, and for the planet. Besides that, the experience of eating healthily today promotes diverse social experiences and antagonistic feelings as freedom of choice, guilt, doubts and fear to eat. Given the large supply of food and diet guidelines and, consequently, the variety of choices that this supply represents to consumers, the food consumption pattern that individuals define as healthy can be considered to symbolise not only their identities but also what they wish other individuals would think of them, taking on peculiar forms of social distinction via eating.
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