Social Media Classification: Applied Statistics and Accounting

Abstract

One of the conditions for the efficient operation of business is the use in economic activities of various social media services - both in terms of the economic activities types and in the nomenclature of services. To form information resources in the management system, economic entities use different types of social media, such as social networks, multimedia websites, blogs or microblogs, and other means to exchange knowledge. The purpose of using social media is to present the enterprises’ businesses in the market, receive feedback from customers, attract customers, collaborate with partners, hire employees and exchange views on important business issues. The classification features of social media as a type of mass communication are defined in the theoretical studies of many researchers and in the applied statistics on the respective classifiers. Applied statistics uses four classifiers to characterize the sphere of social media. Analysis of the content of the classifiers shows that they are not unified both in terms of the nomenclature of social media services and in possible economic activities in this area. Further development of social media services in Ukraine in the context of the growth of their role in business is impossible without the formation of reliable information about the results of economic management in this sphere in the accountance system, especially with regard to the activity processes as to the Account 23 «Producing». The main instrument for overcoming these problems should be the unification of the content of statistical classifiers on the range of services and the types of social media, as well as the construction on this basis of the information system in accountance.

Keywords

• classification
• nomenclature of services
• types of economic activity
• social media
• web portals
• business
• applied statistics
• accounting