Strategic Aspects of Consumer Behavior of Buyers of Luxury Goods

Abstract

In the article the criteria of consumer behavior and consumer demand for luxury goods analysed. The authors consider the consumer demand from various perspectives; factors that determine the non-functional demand; criteria for the identification of conspicuous consumption; individuality highlighting features; current model of luxury perception. We consider social groups according the income structure classification, the specific characteristics of the Russian luxury market, Russian market development stages in terms of consumer behavior, the state of the luxury goods market.

Keywords

• consumer behavior
• consumer demand
• conspicuous consumption
• veblen effect
• the effect bandwagon
• snob effect
• a luxury product value
• the current state of the russian luxury market