Innovative Marketing (Aug 2014)

The impact of manufacturer’s brand image congruity with store’s image on customers’ loyalty

Regina Virvilaite,
Žaneta Piligrimiene

Affiliations

Regina Virvilaite
Žaneta Piligrimiene

Journal volume & issue: Vol. 10, no. 2

Abstract

No abstracts available.

Published in Innovative Marketing

ISSN: 1814-2427 (Print); 1816-6326 (Online)
Publisher: LLC "CPC "Business Perspectives"
Country of publisher: Ukraine
LCC subjects: Social Sciences: Commerce: Business: Marketing. Distribution of products
Website: https://businessperspectives.org/journals/innovative-marketing?category_id=30

About the journal