MUDANÇAS ESTRATÉGICAS EM UNIVERSIDADE COMUNITÁRIA: UM ESTUDO DESENVOLVIDO NO RIO GRANDE DO SUL

Abstract

Influenced by contemporary competitive environment, the universities, especially the community and individuals, need to accelerate the process of change. In this sense, this work aims to identify strategic changes occurring in a community college located in the interior of Rio Grande do Sul, in the period 2005 to 2011. Therefore, we performed a case study. Data collection occurred through semi-structured interviews with managers of the educational institution. From the analysis and interpretation of data, it was found that there were approximately six significant strategic changes during the study period. The causes of these changes were due to various reasons such as the need to reorganize the management structure, scaling the infrastructure of the institution to market reality. We conclude that the changes occurred from the managers' perception of the time, about the need to change the posture of the University, ie, the need to develop a new institutional mentality, reorganizing and redirecting their strategies. It was also observed that the institution needed to reorganize its management, enhancing the process of community participation in decision making of the organization, considering the characteristic institutional community.

Keywords

• university
• strategy
• strategic change