What the future for television programming: the danger of the "all consultative"?

Abstract

With the increase of distribution networks and smart terminals, the supposed personalization of television consumption, and the competition for new audiovisual contents, a true breaking of shared audiovisual distribution occurs. The basic principles of television programming are disrupted. Less dependent on the consumption time and place, from linear it becomes modular and multimodal. The active viewer is then the principal target. For (re)conquering him, the programme planner will have to make his choice and find the good combination between connected TV, social TV, advanced EPG, new user interfaces, production of multi or trans-media contents. With these “tools”, he has to elaborate a new plan capable of defining a durable business model ensuring continuity in the actual industrial environment. So television programming, first historically imposed as a rendezvous television model, more and more aims at an assisted programming in a connected and social television model in search of a new balance. Thus, proposing connections between linear and non-linear programming, consolidating channels and TV packages identities by offering “shop window-schedules” deployed in time and space are a few new challenges for the programme planner of the future.

Keywords

• Programming
• consultation
• connected television
• active viewer
• transmedia