Geography of Presidential Campaigns in Mexico in 2012

Abstract

This article addresses the question of how presidential candidates distributed their appearances in public in the municipalities in 2012. It shows results of a research project on the municipalities visited by the presidential candidates during the 2012 campaign in Mexico, visits that can be understood as part of a territorial strategy. We built a data base that registered the appearances of each candidate to the municipalities which were classified according to electoral position of each political party. The issue addressed by each candidate in each municipality was also registered in order to pose a hypothesis about the relation between the statement of the candidate and the places they visited during the campaign. This research provides information about the relationship between candidates’ strategies and the geographical-territorial position of their parties.

Keywords

• estrategia terrestre
• campañas presidenciales en méxico en 2012
• geografía electoral
• municipios