Enunciative (im)possibilities about English language in the discourse of publicity of foreign language institutes

Abstract

This work, based on the interface of the studies of Applied Linguistics, of Pecheutian Discourse Analysis and of Bakhtinian concepts of language, aims at analysing the discursive functioning of utterances about the English language in websites of private foreign language institutes. Our gesture of interpretation toward the corpus seeks to investigate how the entrepreneurial capitalist discourse relates to the discourse of empowerment and of motivation that obliterates and silences an entrepreneurial discursivity through its inscription in a didactic-pedagogic discursive formation, thus producing the effect that the institutes are mainly concerned with educational issues.

Keywords

• Linguística Aplicada
• Língua Inglesa
• Discurso Publicitário