Bìznes Inform (Apr 2023)
A Proactive Conduct of an Enterprise in the Current Conditions of Economic Management
Abstract
The article analyzes the essence and content of proactivity and proactive conduct of enterprise. In conditions of limited solvent demand, fierce competition and constant increase in the production volume of various goods and services, the company’s management must use qualitatively new approaches to management to ensure stable functioning and efficient development of the company. One such approach is proactive management. The use of the conception of proactive management as real time by managers of organizations is the key to the survival of their enterprise today, when «business at the speed of thought» has ceased to be the privilege of individual companies. The achievements of foreign and domestic scientists in the sphere of proactive conduct of enterprise are outlined and the main directions for further research are defined. It is determined that an important factor influencing the employee’s proactive conduct is the own factor, which includes three aspects: individual trait, individual motivation, knowledge and abilities. International companies with proactive conduct are examined and it is identified how this conduct manifests itself today. Domestic enterprises that promote themselves as companies with proactive conduct are selected and their main development strategies are emphasized. Proactive conduct is closely related to the individual characteristics of a person. Existing studies has found that individual characteristics mainly include proactive personality, sense of responsibility, neuroticism, purposefulness, and other factors that influence proactive conduct. The main advantages and disadvantages of proactive conduct of enterprise are determined. It is studied what actions of management will be able to show proactivity in employees and help to form a single competitive team.
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