The Appropriations Nature by the Real Estate Marketing in Salvador, Under the Environmental Risk Societys Context

Abstract

This article aims to address the issue involving the appropriations nature by the real estate marketing, making a particular focus on the Salvador, under the presente Environmental Risk Societys context. We have been understood that real estate marketing has been earned the benefits of the natural environment defense considerations, selling a environmental preservation image, but, in fact, seeking to overvalue their homes by the natures appropriation. For the satisfactory achievement of the intended objectives, this research will be conducted by literature sources about the urban issues and the Risk Society and the roles housing Market in the cities. In addition it will be carried out qualitative analysis of advertising material that portrays the natures appropriations practice by the real marketing estate in Salvador city, Bahia Estate, where there is a intenseve housing market activity, especially in the sense of the natural wealths appropriation in the city .

Keywords

• Sociedade de risco ambiental
• Apropriação da natureza
• Marketing imobiliário
• Salvador