MODEL OF CLUSTER DEVELOPMENT IN THE MANAGEMENT OF WINERIES ENTERPRISES IN ATU GAGAUZIA

Abstract

Public policy support for cluster development of the industrial sector requires investment by enterprises in research and innovation. These processes are only possible by sharing existing capacities, effective knowledge sharing and technology transfer between companies within the same or related industries. The relevance of this article is dictated by the need to find new forms of co-operation of producers in frame of cluster formations. The purpose of this article is to develop a model of clustermanagement for development of wineries in the region. When writing this article used the methods of empirical research: a survey, analysis, synthesis, processing documentation. Results. In order to increase the competitiveness of wine enterprises, the author proposed the development of the wine industry of ATU Gagauzia within the framework of the cluster policy of the Republic of Moldova. The author proposed organizational structure of the wine cluster of ATU Gagauzia, described benefits which get when entering in the cluster for its participants and for the overall region.

Keywords

• wine cluster
• innovation
• management model
• competitiveness
• synergistic effect.