Exploring Romanian Entrepreneurs’ Social Identity

Abstract

The present paper aims at exploring the role CSR plays in developing and strengthening social identity of Romanian entrepreneurs. The study focuses on identifying the main elements that influence the Romanian entrepreneur’s social profile. Research has shown positive effects if entrepreneurs are concerned with the creating and developing social identity. The results of the present study provide new insights into the impact of social identity on business practice as a distinctive element that can influence the company’s position in the market.