Conceptual framework for managing the competitiveness of the entrepreneurial structures

Abstract

The paper is devoted to the development of a methodological apparatus for ensuring competitiveness in the formulation of methods and algorithms for assessing competitiveness and its provision in conditions of economic instability. In particular, a method for assessing competitiveness, taking into account both the strategic positioning and operational effectiveness of entrepreneurial structures and their innovative potential, is proposed; the paper also describes the methodology for providing competitiveness and the algorithm for its managing. The findings allow developing specific recommendations for ensuring competitiveness and identifying the reserves for its improvement.