BBR: Brazilian Business Review (Jan 2015)
An Analysis of the Perception and Use of Ecodesign Practices by Companies
Abstract
This article investigates aspects related to the adoption of ecodesign practices by companies. It is descriptive in nature, based on a quantitative survey. We considered 10 indicators of ecological design principles and ecodesign practices, obtained from a review of the relevant literature, and administered a questionnaire to 340 respondents on the set of indicators investigated. We conclude that in addition to meeting legal requirements, the adoption of ecodesign practices benefits the environment and society as a whole. It also enhances firms’ social image by publicizing their concern for environmental preservation and reduces the use of materials and consumption of energy.