Creating a sustainable innovation environment within large enterprises: a case study on a professional services firm

Abstract

This paper considers the question of which structures, strategies and practical activities large firms can use to successfully create a sustainable innovation environment within an organisation with special focus given to communication activities used to support this change process. Using the ADKAR change management model as the underlying framework, this study analyses the story of a large professional service firm’s national innovation program to show and discuss a successful example. The paper shows how the firm successfully managed both the change project and the stakeholder change to transform the nature of their organisation. The paper provides valuable insights for professionals, practitioners, consultants and academics involved in or studying the creation of innovation and how to affect this within large organisations.

Keywords

• innovation program
• innovation management
• sustainable innovation environment
• large enterprises
• adkar change management model
• communication
• organisational change
• stakeholder change
• structures
• strategies and practical activities