Zarządzanie innowacjami w małych i średnich przedsiębiorstwach w warunkach globalizacji

Abstract

The essence of the process of globalization is using the market mechanism to enhance productivity of the global economy and not only of particular countries or regions. Globalization compels companies to develop and increase their potential. In the worldwide global conditions the more innovation the companies have the more valuable they are for their shareholders. The author of the article presents the strategies of introducing such types of innovation.

Keywords

• zarządzanie
• innowacje
• MSP
• globalizacja