THE RHETORIC OF JAVANESE LEGISLATIVE VOTE GETTERS IN THE 2004 CAMPAIGN

Abstract

This study explored the characteristics of the rhetorical discourse employed by Javanese legislative vote getters in the 2004 campaign in their efforts to win public support for their candidates. The data of the study were the discourses written by Javanese legislative vote getters of Indonesian political parties. The study reveals that (1) the discourses were marked by the use of Javanese metaphorical form called "parikan", (2) various strategies, such as testimony technique, religious citations, and historical involvement were employed.

Keywords

• rhetoric
• legislative vote-getters
• campaign
• rhetorical devices
• "parikan"