STRATEGI PENGEMBANGAN INSTITUSI PELAYANAN KESEHATAN GIGI DENGAN PENDEKATAN RISET OPERASIONAL (Suatu Kajian Terhadap Perencanaan Strategik Pengembangan Klinik Gigi Akadmeik Fakultas Kedokteran Gigi Universitas Trisakti Tahun 2000 - 2004)

Abstract

The purpose of this study was to determine the best strategy to develop dental health institution. This study used operational research method with qualitative and quantitative analysis and aided by forecasting technique such as Time Series Forecasting from QSB+ at Academic Dental Clinic (KGA) FKG Usakti. The research was done in 3 (three) stages. Stage 1 (input stage) covered the external and internal analysis of KGS FKG Usakti through a Consensus Decision Making Group (CDMG). In stage II (matching stage) the result of stage I was analyzed using Internal-External (IE) and SWOT matrix. The best strategy priorities was determined in the last stage (decision stage) using the QPSM matrix. In the matching stage, CDMG agreed that KGA FKG Usakti is at Grow and Build position which consisted of intensive strategies (market penetration, market development, product development), and integrative strategies (forward, backward, horizontal integration). As conclusion, KGA FKG Usakti has a significant market potential and relatively strong internal capability, in a competitive atmosphere. The position of grow and build indicates that a quality improvement is still needed. All selected strategies shall be operated and reorganized following three different structures of increasing sales/marketing, operations and performances, and supporting infrastructure.